Privacy Policy

Blue Heron Labs LLC (“we,” “our,” or “us”) develops and publishes mobile applications (“Apps”) available on app stores. This Privacy Policy explains how we collect, use, and protect your information when you use our Apps.

1. Information We Collect

We may collect the following types of information:

a. Automatically Collected Information

When you use our Apps, certain information may be collected automatically, such as:

• Device type, operating system, and version
• IP address and general location (city/country)
• App usage data (e.g., screens viewed, session duration)
• Advertising identifiers (e.g., Google Advertising ID, IDFA)

b. Personal Information

We do not collect personal information (such as your name, email, or phone number) unless you voluntarily provide it (for example, by contacting us for support).

2. Advertising and Analytics

Our Apps may display third-party advertisements and use analytics services to improve user experience and measure performance.

These third-party services may collect information through their own SDKs or cookies. This information may include device identifiers, app usage data, and coarse location for the purpose of:

• Showing relevant ads
• Limiting ad frequency
• Measuring ad performance

Advertising Partners may include (but are not limited to):

• Google AdMob
• AppLovin
• Unity Ads
• Facebook Audience Network

Each partner’s use of data is governed by their own privacy policies.

You can opt out of personalized ads in your device settings:

• Android Settings > Google > Ads > Opt out of Ads Personalization
• iOS Settings > Privacy > Tracking > Disable “Allow Apps to Request to Track”

3. How We Use Information

We use collected information to:

• Operate and improve our Apps
• Analyze usage patterns and performance
• Display relevant (non-intrusive) advertising
• Detect and prevent fraud or misuse

4. Data Retention

We retain collected data only as long as necessary to fulfill the purposes described in this policy or as required by law. Anonymous or aggregated data may be retained for analytical purposes.

5. Your Privacy Rights

Depending on your location, you may have rights to:

• Access, correct, or delete your data
• Opt out of personalized advertising
• Withdraw consent for data processing

To exercise your rights, please contact us by using our “Contact Us” form.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect your data from unauthorized access, loss, or misuse. However, no system can guarantee absolute security.

7. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us by using our “Contact Us” form at https://blueheronlabs.net/contact/.

Blue Heron Labs LLC Website: https://blueheronlabs.net/