Blue Heron Labs LLC ("we," "us," or "our") develops and publishes Downfall: 180 ("Downfall" or the "game"). This policy explains how we handle information when you play Downfall or contact us about the game. Blue Heron Labs LLC is responsible for the processing described in this policy.

Downfall does not require a player account. Gameplay analytics are optional, and you can play the same game without enabling them.

Information we collect

Optional gameplay analytics

If you enable gameplay analytics, Downfall uses Aptabase, a privacy-focused analytics service, to help us understand how the game is used and improve gameplay. Depending on the events enabled in this version of the game, the information sent can include:

• Gameplay information: events such as starting and finishing a run, the outcome and general progress of a run, Safe/Risk route choices, selected upgrades, and encounters with bosses. We use predefined event categories rather than sending a complete record of every action during gameplay.
• Usage information: events describing interactions with game features and short-lived play sessions, together with event timestamps.
• Technical information: app version and build number, operating system name and version, device model, and language or locale.
• Approximate location: country and region, determined by Aptabase from the network IP address. Downfall does not request GPS or precise location permission for analytics.

We do not send your name, email address, advertising identifier, persistent device identifier, or player account identifier to Aptabase as part of our gameplay analytics. Aptabase generates a short-lived session identifier and processes the connection's IP address and user agent temporarily to derive an app-specific pseudonymous identifier that changes daily. According to Aptabase, it does not store the IP address or user agent. This approach limits the ability to recognize someone across different days or apps, but it does not mean that no technical data is processed.

Downfall does not request access to your contacts, camera, microphone, photo library, or precise location for gameplay analytics.

Information stored on your device

Downfall stores your analytics preference and other game settings locally so the game can remember your choices. Game progress and preferences may also be stored locally. When analytics are enabled, the Aptabase software may temporarily queue analytics events for transmission. We do not use local analytics storage to create our own persistent cross-session player identifier.

Information you provide when contacting us

If you contact us for support or a privacy request, we receive the information you choose to provide, such as your name, email address, message, and attachments. Please avoid sending sensitive information that is unnecessary for your request.

How we use information

We use optional analytics to understand where players succeed or struggle, evaluate game balance and features, and improve the game's reliability. We use support messages to respond to questions, resolve issues, and handle privacy requests.

Where applicable data protection law requires a legal basis, we rely on your consent for optional gameplay analytics. We rely on our legitimate interests in responding to your enquiries for support correspondence, and on legal obligations when information must be processed or retained by law.

Your analytics choices

Downfall asks for your choice before optional gameplay analytics begin. Select No Thanks to decline. Declining does not limit gameplay.

You can change your analytics choice through Pause → Analytics & Privacy. Disabling analytics stops the game from submitting new gameplay analytics events to Aptabase. Turning analytics off does not automatically delete events that have already been sent.

Aptabase gameplay analytics do not use Apple's advertising identifier or other persistent device identifiers for tracking across apps, so Downfall does not require Apple's App Tracking Transparency permission for Aptabase alone. If future features require a different permission or consent choice, we will provide the applicable notice and controls.

Advertising and purchases

The version of Downfall described by this policy does not display third-party advertisements. We may add advertising in a future version. If we do, we will update this policy and the game's privacy controls to explain what the advertising provider collects and how you can exercise the choices that apply to you.

Purchases made through Apple's App Store or Google Play, if offered in a future version, would be handled through the relevant store's payment and purchase systems. We would update this policy before introducing any additional developer-operated purchase or entitlement data processing.

Sharing and service providers

When you enable analytics, the information described above is sent to Aptabase to provide analytics services for us. Aptabase and its service providers may process that information to operate the service. See the Aptabase Privacy Policy for additional information about its practices.

Information you submit through our contact form may be processed by the providers that operate our website and support communications. We may also disclose information when required by law or when necessary to establish, exercise, or defend legal claims.

International processing

Aptabase offers analytics hosting in the United States and European Union. The region used for Downfall depends on the hosting option we select for our Aptabase account. Other service providers, such as those operating our website or support communications, may process information in countries other than the country where you live. Applicable safeguards and rights depend on the type of processing and relevant law.

How long information is kept

We retain support correspondence and other information we control only for as long as necessary for the purposes described in this policy and to meet applicable legal obligations.

Aptabase states that it may retain analytics data for up to five years. Because Aptabase does not provide us with persistent player identifiers, it may not be possible to locate and delete a specific person's historical analytics events. Disabling analytics or uninstalling Downfall stops future collection from that installation but does not automatically erase information previously received by Aptabase.

Your privacy rights

Depending on where you live and the law that applies, you may have rights to access, correct or delete personal information, receive a portable copy, restrict or object to certain processing, withdraw consent, or complain to a relevant data protection authority.

To make a request, use our Contact Us form and mention Downfall privacy request. We may need information to verify your request. We can generally locate support correspondence using the information you supplied, but Aptabase's privacy-preserving design may prevent us from identifying a particular person's analytics events. We will explain any limitations and respond as required by applicable law.

Children's privacy

We do not knowingly collect personal information from children without any consent required by applicable law. Where a parent or guardian's consent is legally required for optional analytics, that consent must be obtained before analytics are enabled. If you believe a child has provided information without any required consent, please contact us so we can investigate and take appropriate steps.

Security

We use reasonable measures to protect personal information against unauthorized access, loss, or misuse. No method of transmission or storage can guarantee complete security.

Website and external services

This policy covers Downfall and communications about the game. Visiting our website, opening an external link, or using an app store may involve separate data handling. Our website's general practices are described in the Blue Heron Labs Privacy Policy. External services have their own privacy policies.

Changes to this policy

We may update this policy as Downfall or its data practices change. We will update the date below and provide additional notice or request new consent when required by law.

Last updated: November 2026

Contact us

For privacy and support requests, use our Contact Us form and mention Downfall privacy request.